January 6, 2008
AB looks to make inroads in Latino market - St. Louis Post-Dispatch
![]() St. Louis Post-Dispatch |
AB looks to make inroads in Latino market
St. Louis Post-Dispatch, United States - January 6, 2008 Anheuser-Busch plans to splash out a 25 percent spending increase this year in total Spanish-language advertising — covering venues from billboards to local radio. Spending on national outlets such as Univision and Telemundo will rise 45 percent. Anheuser-Busch spent about $26 million on Spanish-language advertising in the first nine months of 2007, according to an estimate by New York-based research firm TNS Media Intelligence.… Read more on how and why AB looks to make inroads in Latino market |
Tags: languages, Spanish language, Spanish Spanish-language, Latino, Latino market
